Nike‘s logo history started 40 years ago! Carolyn Davidson was asked to work on a shoe stripe, logo. The only advice she received was to “Make the stripe supportive of the shoe.” Davidson came up with half a dozen options. None of the options “captivated anyone” so it came down to “which was the least awful.” and she was paid $38. The least awful design came up one of the most recognizable and inspiring logos.
Source: PrintMag.
Maria Papaefstathiou is a Greek visual designer, poster artist and editor based in Athens, with over 30 years of experience in graphic design. She is the founder and editor of Graphic Art News, an international platform showcasing inspiring work in graphic design, typography, illustration and visual arts since 2010. Her creative work explores socially engaged poster design and portraiture, celebrating cultural figures from Greece, Jamaica and beyond. In 2011, she co-founded the International Reggae Poster Contest with Jamaican creative activist Michael “Freestylee” Thompson, connecting designers worldwide through art, music and social awareness.
