Experimental Packaging Design

Designer Ewan Yap, based in Malaysia, created a series of experimental packaging design based on the principle of BIG BRAND THEORY. The main focus is to have each brand’s identity…

10 Clever Package Designs

  The recent unveiling of Starbucks’ new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name and focuses solely on the iconic mermaid;…