Design the logo to work in a single color !

Posted byMaria Papaefstathiou
February 28, 2012
in Posted in Design / Branding

I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design- say if you saw your logo in all red that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo – Patrick Winfield

These logos you see below, were designed in black and white and (successfully) are communicative, powerful and very inspiring! Click on logos to jump to it’s creator. Enjoy!

via Theme Today
Behance.net

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Logotypes

Maria Papaefstathiou

Maria Papaefstathiou is a Greek visual designer, poster artist and editor based in Athens, with over 30 years of experience in graphic design. She is the founder and editor of Graphic Art News, an international platform showcasing inspiring work in graphic design, typography, illustration and visual arts since 2010. Her creative work explores socially engaged poster design and portraiture, celebrating cultural figures from Greece, Jamaica and beyond. In 2011, she co-founded the International Reggae Poster Contest with Jamaican creative activist Michael “Freestylee” Thompson, connecting designers worldwide through art, music and social awareness.