100 Hoopties is a design challenge project where every day for one hundred days starting April 7th, 2014 and ending on July 15th, 2014 – an iconic poster design will be reanimated through scrapped bicycle parts. This project is part of a series of 100 Days projects, taken on by the 2014 Masters in Branding graduate students at the School of Visual Arts in New York City.
The only restrictions for 100 Days projects is that the basic operation must be repeated in some form every day.
Mad Men (2007)
Original artwork copyright owned by Weiner Bros.
Series Print design by The Refinery
Parts Used: Chain, Chainrings, Lock Rings, Pulley Cage, Derailleur Cable End Caps, Schrader Valve, Spring
Westinghouse (1959)
Original logo design by Paul Rand
Parts Used: Chain + Reflectors
2001: A Space Odyssey (2013)
Original fan art poster design by Viktor Hertz
Parts Used: Chain, Reflectors, Derailleur Cable End Caps, Bottom Bracket
Silence of the Lambs (1991)
Original theatrical release poster design by BLT Communications
Parts Used: Chain, Derailleur Cable End Caps, Pulley Cages, Brake Levers, Spring, V Brake Cable Guide
“Millions of Cyclists Choose Pirelli Tires” (1961)
Original poster design by Bob Noorda
Parts Used: Inertia Racing Technology Verdugo Aluminum Wheels, Deep Dish Single Speed Wheel, 700×25 Road Wheel, Chain
The Man with the Golden Arm (1955)
Original poster design by Saul Bass
Parts Used: Rusted Chain, Clean Chain. Brake Bolts
Girl with Ball (1961)
Original painting by Roy Lichtenstein
Parts Used: Chain, Reflector, Derailleur End Caps, Brake Bolts
James Bond 007: Dr. No (2013)
Original fan art poster design by Alain Bossuyt
Parts Used: Chain, 510 Derailleur Cable End Caps, Reflectors
Django Unchained (2012)
Original theatrical release poster design by BLT Communications
Parts Used: Chain, Brake Bolts, Derailleur Endcaps
Clockwork Orange (1971)
Original theatrical artwork by Josep Renau
Parts Used: Chain, Rear Cassette Piece
Cambell’s Tomato Soup Can (1968)
Original painting by Andy Warhol
Parts Used: Chain, Reflectors, Derailleur Cable End Caps, Rydesafe Reflective Bike Decals
Bike to Work (2012)
Original poster design by Peter Horjus
Parts Used: Chain, Derailleur Cable, Derailleur Cable End Caps, Brake Bolts, Cogs, V-Brake Cable Guide
The Son of Man (1964)
Original painting by René Magritte
Parts Used: Chain, Reflectors, Brake Levers, Pulley Works, Rear Cassette, Biospace Chainring, Cogs, Derailleur Cable End Caps, Wald Bike Basket Support Arm, Granny Smith Apple
American Beauty (1999)
Original poster design by Pulse Advertising
Parts Used: Chain, Derailleur Cable End Caps, Brake Bolts, Rose, Chain Spacers
United States Air Force (2000)
Branding by Siegel + Gale, Creative Director: Ken Cooke, Strategy Lead: Bob Knapp
Parts Used: Chain, Brake Levers, Reflector
Adidas (1972)
Original logo design by Adi Dassler
Parts Used: Chain, Chainring, Lock Rings, Bottom Bracket, Derailleurs, Brake Levers, Schrader Valves, Presta Valve, Bar Grip, Rear Derailleur Works, Pulley Cages, Pulley Cage Works, Bar End Plug, Brake Bolts, Spacer, Brake Pads, Spring.
Intelligentsia Coffee (2006)
Original logo design by Planet Propoganda
Parts Used: Chain, Brake Levers, Pulley Cages, Pulley Works, Biospace Chainring, Reflectors, Schrader Valves
Check out more posters at : http://100hoopties.com/posters/
Graphic designer and cyclist Jennifer Beatty created 100 Hoopties to bridge her contrasting identities. Inspired by cycling subculture, her lust for upcycling and the sheer challenge of completing 100 posters in 100 days, Jenny aka “graphikdeziner” is finally putting to use, all the bike junk she has been collecting through the years.
Over the years, Jenny has lived in four states (Michigan, Arizona, California & New York) with a brief stint in Italy where she wrapped her undergraduate education. Since hitting the market as fresh meat, Jenny has struggled with the volatile nature of being a hungry designer. Ambition drives her to chase the best gigs and demand the best quality.
At each impasse, Jenny has experienced an identity shift. Most recently, the shift came abruptly moving to NYC, where her cyclist identity took a back seat while she pursued her master’s degree. The constant push and pull of which persona to embrace inspired Jenny to build a bridge that would summarize these lives and create a new jumping off point.
Throughout this project, Jenny hopes to question what most people consider to be garbage and tap into the raw hands on artwork she has put on hold for so many years.
Iconic poster suggestions are welcome anytime, feel free to email ideas to [email protected]
