How would you design a logo for Tanzania’s Fifa World Cup 2018?

Sofia Valvi a Greek student was asked to create a logo and a poster for a fictional world cup, that would take place in a country of her choice. She chose Tanzania as the host for the 2018 Fifa World Cup.

Tanzania is a wonderful country, with amazing landscapes, full of wildlife (with at-least 5 wildlife parks), and home country -along with Kenya- of the Maasai tribe.
The final logo is inspired by a beaded necklace of a Maasai warrior, which I came across while researching.
The colors used, are commonly used for their beadings, and also symbolize the warmth of this beautiful country, and its breathtaking coastlines.


A Maasai warrior of Tanzania. His beaded necklace was the inspiration for the final logo.

 


A draft of the final logo.

 

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Maria Papaefstathiou

Maria Papaefstathiou is a Greek visual designer, poster artist and editor based in Athens, with over 30 years of experience in graphic design. She is the founder and editor of Graphic Art News, an international platform showcasing inspiring work in graphic design, typography, illustration and visual arts since 2010. Her creative work explores socially engaged poster design and portraiture, celebrating cultural figures from Greece, Jamaica and beyond. In 2011, she co-founded the International Reggae Poster Contest with Jamaican creative activist Michael “Freestylee” Thompson, connecting designers worldwide through art, music and social awareness.

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