The Motion Theatre

Posted byMaria Papaefstathiou
February 3, 2015
in Posted in Design / Branding / Posters

The Motion Theatre project incorporates attributes of dance such as dynamics, elegance and sensuality. This wonderful concept belongs to a 23-year-old graphic designer from Düsseldorf, Germany, Caroline Grohs.

The logo combines the close connection of the performance style with the movements of the dancer. This results in constantly new forms and figures, which make the logo appear to be “in motion” at all times.
The impression of dance as “movement in space” is further supported by the seemingly floating typography. Different variants of the logo are used on programme booklets, business cards, stationery, flyers, the website and apps.

For more projects by Caroline Grohs click here.

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Maria Papaefstathiou

Maria Papaefstathiou is a Greek visual designer, poster artist and editor based in Athens, with over 30 years of experience in graphic design. She is the founder and editor of Graphic Art News, an international platform showcasing inspiring work in graphic design, typography, illustration and visual arts since 2010. Her creative work explores socially engaged poster design and portraiture, celebrating cultural figures from Greece, Jamaica and beyond. In 2011, she co-founded the International Reggae Poster Contest with Jamaican creative activist Michael “Freestylee” Thompson, connecting designers worldwide through art, music and social awareness.