Amazing photography! Instruments from Inside

Posted byMaria Papaefstathiou
March 9, 2012
in Posted in Photography

Mona Sibai and Björn Ewers were commissioned to create a campaign for the chamber-ensemble of the Berliner Philharmoniker. They wanted to be close as possible on the music and to achieve that they had to enter into the musical instruments. Very innovative and creative. Then, Mierswa Kluska’s camera becomes an instrument within the instrument and played its own music. It is amazing how our perspective can change and our mind can shifted if we see things from another angle than we have used to.

CONCEPT: MONA SIBAI/BJÖRN EWERS
CLIENT: Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai

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Maria Papaefstathiou

Maria Papaefstathiou is a Greek visual designer, poster artist and editor based in Athens, with over 30 years of experience in graphic design. She is the founder and editor of Graphic Art News, an international platform showcasing inspiring work in graphic design, typography, illustration and visual arts since 2010. Her creative work explores socially engaged poster design and portraiture, celebrating cultural figures from Greece, Jamaica and beyond. In 2011, she co-founded the International Reggae Poster Contest with Jamaican creative activist Michael “Freestylee” Thompson, connecting designers worldwide through art, music and social awareness.